Most companies see marketing in a wrong way. It takes so much time, costs a lot of money and of course... there are these annoying marketers that keep emailing you. (hello there)
But what if I told you that, if you do it right, your sales will skyrocket and you'll never look at marketing the same again. why don't you follow me in this journey and I will explain everything.
Well....not everything because I still need you to hire me.
In a time and place that seems like a distant memory, I did the marketing for a company. We started running ad’s on Facebook, Instagram and Google and after a short test period we could analyze the data and see what was happening and those results were bad. Real bad.
I could hear my thoughts racing…..what’s happening? Why aren’t we making a ton of sales? We were actually losing money with some ad’s!
Still, after the firsth month, the company was happy because the end result was postive. It worked...somehow. A few weeks later they send me an invite to go to an event where they would present their new products along with some other companies. A perfect oppurtunity to network. On that event, by dumb luck, I got in contact with a wise man….a veteran in sales and what he taught me, changed everything.
We got in to a conversation and before I knew it, we where talking about my ad’s and what actually went wrong. I was taught to wright a good text for an ad explaining everything about the product. I would create a paragraph that would snare the reader, hoping that it would be enough to convince them of buying the product.
But when I showed him….he didn’t even read the text. Instead, he looked at me and said,
"Keep it simple".
Now to me, that sounded strange. What did he mean by that and so I asked him. How he would sell the product and what ad he would’ve created. “Just use 1 simple headline, 1 simple sub headline and a very clear and easy CTA”. Just keep it simple.
So we did. Our sales skyrocketed and the ad’s where doing multiple times better then before. Following that advise we started our journey of keeping it simple.
So here's my marketing tip for small businesses:
Contact us for a free marketing consult and let's see... if we can make things simple for you.
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